Interaction Design & Strategic Thinking

Ay Up

I'm a York-based UX/UI designer & experienced team lead with a knack for solving problems.

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Design Thinker. Web Tinkerer.

Over 14 years' experience in UX/UI.

Over six years leading cross-geo design teams.

Experience in building awesome UI for websites, web apps, mobile & enterprise SaaS products.

Experience Design

Getting hands-on with cross-functional teams and users to gather requirements and deliver artefacts such as journey maps, wireframes & prototypes.

Paper / Sketch / Axure

Visual Design

Obsessing over the elements of design, such as typography, colour, layout and animation, and how they form an overall experience.

Sketch / Photoshop / Illustrator

UI Development

Strong technical knowledge with a background of building future-proof solutions for any web-enabled device.


From the Blog

Musings about design, football & whatever else takes my fancy.

The blog